There are some bloggers out there reporting on scent marketing trends in their part of the world. It is so interesting to follow the different categories such as scent marketing of designer clothes, food products and everyday home products such as laundry detergents and shampoo. Here is an interesting one from good marketing blog called The Marketing Fresh Peel which has called scent marketing called "Scratch and Sniff Marketing (Without the Scratch)". I have childhood memories of scratch and sniff stickers and books - this "scratch" marketing has made it to 2.0.
No comments:
Post a Comment