Friday, May 16, 2008

New Scent Marketing book

There is a new scent marketing book called Whiff! The Revolution of Scent Communication in the Infomation Age that will be released on June 20th, but right now you can read a chapter from the book as a teaser - might be interesting to take a look. There is also a blog associated with the book but unfortunately, the blog doesn't seem to allow comments or sharing about scent marketing from visitors. A bit disappointing.


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