Sensory Branding book announced Marketing Book of the Year 2008 - Sweden

Sweden's Marketing Association named the book "Sinnesmarknadsföring" (direct translation - Sensory Branding) by Bertil Hultén, Niklas Broweus, Marcus van Dijk as the 2008 marketing book of the year. Definitely a book I will check out during the Christmas break.

Sensory branding in Sweden

The hotel chain Rica Hotels announced this week that it has developed its own scent called "Lemon Aid" with products such as scented candles, bath products and a faint scent which will be in the public spaces of the hotel. All the products can be bought at the hotel. The products are environmentally friendly.

City Buses as Video Billboards

I found this interesting 3 minute video from AdAge about city buses as video billboards. The billboards can be locally targeted and marketed as the bus drives to different areas - really interesting.

Glamour Magazine's Women of the Year 2008 Highlights

Here is a short summary of Glamour's Women of the Year 2008. Nobel Women's Initiative was one of the organisations awarded.

YouTube Sweden Launched

YouTube announced yesterday the launch of YouTube Sweden. Although Swedes are fluent in English, apparently there is still an appeal in watching videos in your own language. Yesterday's release party was well branded and the crowd was a mix of media, media agencies and partners. The average age was fairly young but is was probably the partners like the Social Democrats that added a few more years to the public. Let's see if YouTube Sweden generates the traffic it needs to attract advertisers.

Make me Super- A viral marketing campaign

For all us who have a secret wish to be a super hero, Kodak has launched a viral marketing campaign called Make Me Super where you can see how you would look in a super hero outfit and you can also buy all the products associated with with your new look and pass it on to friends. Although I didn't buy this poster of me as a Super Mom or the coffee mug, I was still able to download this picture and you can even get the short film attached to it. Worth checking out.

Scent marketing in Sweden - continued

Another example of scent marketing in Sweden is the recent artificial scents of apricot and mango at the grocery store named ICA in Malmö - the southern part of Sweden. The light scent is sprayed from a fan dispenser that is placed under the fruit stand. The selection of mango is an interesting choice considering that it is not a fruit domestically grown in Sweden. According to the School of Business in Stockholm, scent marketing is a growing trend.