During a recent stay at the Renaissance Paris Vendome Hotel, I was able to experience a pleasant example of scent marketing at hotels. The hotel lotions, soaps and shampoo were provided by the well known Italian brand, Bvulgari, mostly recognized for its beautiful jewellry design. The light scent of green tea was refreshing and when applied, it was a reminder that you are pampering yourself with this mini spa treatment. When my friend and I were waiting for the hotel elevators on our floor, we witnessed one of the hotel staff actively spraying the corridors with this familar green tea scent, at 4:00 pm when hotel guests generally return to their rooms before dinner. The hotel receives full marks for its active scent marketing!
Friday, May 14, 2010
Thursday, April 15, 2010
Monday, March 15, 2010
Wednesday, March 3, 2010
All the talk about social media has been limited to commercial companies but there has been a lot of marketing activity within the non profit world. Take the Nobel Prize as an example. It is a well established brand in a unique position that uses social media channels such as Facebook, and Twitter,to reach out to new audiences.
Monday, February 2, 2009
Talk about creative advertising. The travel company wanted to advertise some good deals to Italy from other destinations in Europe and what better way to reach the target audience than through their love of cappucino! The travel company teamed up with local cafés and inventively wrote in the inexpensive flight prices in the cappucino foam!
Sunday, December 14, 2008
Sweden's Marketing Association named the book "Sinnesmarknadsföring" (direct translation - Sensory Branding) by Bertil Hultén, Niklas Broweus, Marcus van Dijk as the 2008 marketing book of the year. Definitely a book I will check out during the Christmas break.
The hotel chain Rica Hotels announced this week that it has developed its own scent called "Lemon Aid" with products such as scented candles, bath products and a faint scent which will be in the public spaces of the hotel. All the products can be bought at the hotel. The products are environmentally friendly.