Wednesday, May 21, 2008

New book on Scent marketing

There is new book out on the market called "What the Nose Knows The Science of Scent in Everyday Life" by Avery Gilbert. It addresses questions like:

• How many smells are there? And how many molecules would it take to create every smell in nature, from roses to stinky feet?

• Who was the bigger scent freak: the perfume-obsessed Richard Wagner or Emily Dickinson, with her creepy passion for flowers?

• By scenting the air in stores, are retailers turning us into subliminally controlled shopping zombies?

• Were Smell-O-Vision and AromaRama mere Hollywood fads or serious technologies?

There are so many resources out there so I would love to hear from other bloggers/marketeers about their book tips/reviews or examples of scent marketing in their part of the world.

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