Monday, April 14, 2008

Results from the Brandjunkie survey

The results are in from's Brandjunkie awards where people were surveyed on unconventional questions such as

  • "What brand would you most like to sit next to at a dinner party? Why?"

  • "What brand, if sent back 100 years, would have the biggest impact on the course of history? How?"

  • "What brand that no longer exists would you resurrect? Why?"

  • "Which brand do you want to argue with? Why?"

  • "Which brand inspires you the most?"

and many more questions. It is not surprising that Apple is listed as one of the top 5 brands along with Google, Nike, Coca-cola and Starbucks. It is amusing reading to delve more into what motivates us in our relationship with brands. Read more

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