I have been following the development of Scent marketing in Sweden as I had previously blogged about smelly ads for a laundry detergent http://360view-molsson.blogspot.com/2007/08/smelly-ads.html.
We should not underestimate the power of smells and odors that entice consumers to buy the product or create a feeling. If you want to sell bread, of course the smell of freshly baked bread will do the job. Although most travel plans and airline tickets are bought online, there are still many companies that have an office or a travel agency where potential customers can just walk in off the street. Why not have the fragrance of a light sea breeze in the store to create the desire for a warm summer vacation?
37 comments:
This is so interesting! I heard the other day that Odd Molly add scent to their clothes so that the customer gets the full experience when trying and buying OM-clothes. It dissapears in the first wash though.
(love your blog, read it all the time :)
Hi Merci,
Thank you (and rebecca) for your references to Odd Molly and Reebok.
I'm very glad to see, that other people are interested in the same field as I am. I'm writing my final thesis at university of Copenhagen about textiles and smell :)
Many regards,
Mette
I lived 12 year in the States and now I live in Cali Colombia and here is where I´ve noticed the importance and advantages of what´s called "Scent Marketing or Olfactory Marketing". Actually, I´m developing my own Marketing Agency specialized in this technique, I´ve got some info and a book I suggest. It´s called "Odotipo: historia natural del olfato y su función en la identidad de marca" it`s in spanish becuase the writer is from Argentina, but the book is very complete, you can get it at this link http://www.leedor.com/products/ver_2_1420_Odotipo%20historia%20natural%20del%20olfato%20y%20su%20funcion%20en%20la%20identidad%20de%20marca.html
I´ll like to know if any body has some info. or literature that can share with me due to the fact that here in Colombia is very dificult to buy or get books about this topic, so I only got the web to learn more about it.
Have a smelly day :)
Hi Juan
Thanks for your comment. See my previous post where I mention some of the new books about scent marketing. http://360view-molsson.blogspot.com/2008/04/sweet-smell-of-scent-marketing.html
Do you have any examples of scent marketing campaigns or brands working with scent marketing in your part of the world?
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