Wednesday, November 14, 2007

Luxury Brands in New Markets - China

In a recent surve from, they have looked at the presence and consumption of luxury brands in new markets, such as China. We all know that China boasts a population of over 1 billion people. Behind these statistics grows a strong consumer group who are craving for the same luxury that we have enjoyed here in the "West". According to the survey, the most recognised luxury brands are:

Rolex: 76%

Lacoste: 72%

Valentino: 71%

Chanel: 66%

Dior: 55%

I wonder what these luxury hungry consumers would think when these exclusive brands are being manufactured in their own back yard in Chinese factories?

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