Sweden's Marketing Association named the book "Sinnesmarknadsföring" (direct translation - Sensory Branding) by Bertil Hultén, Niklas Broweus, Marcus van Dijk as the 2008 marketing book of the year. Definitely a book I will check out during the Christmas break.
Showing posts with label sensory branding. Show all posts
Showing posts with label sensory branding. Show all posts
Sunday, December 14, 2008
Sensory Branding book announced Marketing Book of the Year 2008 - Sweden
Sensory branding in Sweden
The hotel chain Rica Hotels announced this week that it has developed its own scent called "Lemon Aid" with products such as scented candles, bath products and a faint scent which will be in the public spaces of the hotel. All the products can be bought at the hotel. The products are environmentally friendly.
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