Sweden's Marketing Association named the book "Sinnesmarknadsföring" (direct translation - Sensory Branding) by Bertil Hultén, Niklas Broweus, Marcus van Dijk as the 2008 marketing book of the year. Definitely a book I will check out during the Christmas break.
Sunday, December 14, 2008
Sensory Branding book announced Marketing Book of the Year 2008 - Sweden
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