Results from the Brandjunkie survey

The results are in from Brandchannel.com's Brandjunkie awards where people were surveyed on unconventional questions such as

• "What brand would you most like to sit next to at a dinner party? Why?"



• "What brand, if sent back 100 years, would have the biggest impact on the course of history? How?"



• "What brand that no longer exists would you resurrect? Why?"



• "Which brand do you want to argue with? Why?"



• "Which brand inspires you the most?"

and many more questions. It is not surprising that Apple is listed as one of the top 5 brands along with Google, Nike, Coca-cola and Starbucks. It is amusing reading to delve more into what motivates us in our relationship with brands. Read more http://www.brandchannel.com/start1.asp?fa_id=415

Brandjunkie Award

Get ready all you marketeers who are obsessed with different brands! One of my favorite sites brandchannel.com is now gearing up for the Brandjunkie award! What is the Brandjunkie award? The site says, "Brandchannel's annual brandjunkie awards recognize the brands that have inspired and shaped our lives. Awarded brands impact our behavior, how we view the world and provoke reactions that none other can. Launched this year, awards will be based on the results of a survey designed to capture what you really want to know about brands." I know which brands I will nominate.