The results are in from Brandchannel.com's Brandjunkie awards where people were surveyed on unconventional questions such as
- "What brand would you most like to sit next to at a dinner party? Why?"
- "What brand, if sent back 100 years, would have the biggest impact on the course of history? How?"
- "What brand that no longer exists would you resurrect? Why?"
- "Which brand do you want to argue with? Why?"
- "Which brand inspires you the most?"
and many more questions. It is not surprising that Apple is listed as one of the top 5 brands along with Google, Nike, Coca-cola and Starbucks. It is amusing reading to delve more into what motivates us in our relationship with brands. Read more http://www.brandchannel.com/start1.asp?fa_id=415
