Saturday, October 11, 2008

Scent marketing in Sweden - continued

Another example of scent marketing in Sweden is the recent artificial scents of apricot and mango at the grocery store named ICA in Malmö - the southern part of Sweden. The light scent is sprayed from a fan dispenser that is placed under the fruit stand. The selection of mango is an interesting choice considering that it is not a fruit domestically grown in Sweden. According to the School of Business in Stockholm, scent marketing is a growing trend.

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