Scent marketing teleconferences

For those of us who have missed the Scent Marketing teleconferences which have been hosted by the Scent Marketing Institute and the authors of the book Whiff, the audio casts are now available and provide really interesting information. Here are some of the topics the teleconferences have covered:

1. Olfactory Facts™ Late-breaking research that reveals the Amazing Powers and Influences of Scent.


2. Your Branded Scent Signature - The Four Keys to Creating Your Scent Script - “Message, Target, Trigger, and Delivery.”


3. Overcoming Objections - Well-conceived answers and explanations to age-old questions about Scent Abuse, Pollution, and Scent-Sensitive Consumers.


4. Retail Scent Marketing Strategies - Achieving a lasting ROI in the marketplace: Environmental, POP, and Signage delivery with software tracking systems.


5. The Fragrance Media™ - A look at scent marketing through print, packaging, fabrics, microencapsulation, and micro & macro delivery systems.