Friday, June 13, 2008 - an e-brand from the past

As a blast from the past and at the pinnacle of the e-commerce boom, I was at a fantastic e-commerce company called which spent a lot of money on building the brand based on the business idea of co-shopping - which put consumers together to leverage their buying power to get better deals and prices from manufactures and distributors. I still believe in the idea and here is an old TV advert found on YouTube.

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