Saturday, November 10, 2007

Scented textiles: The Nose knows - part 2

Have previously blogged about scent marketing and I just read about a new innovation center at the British design school called Central Saint Martins College of Art and Design that are currently researching about scented textiles and clothes. Reebok has already started experimenting with their products. Reebok has recently launched a seamless short bra and work out clothes that give off a faint and refreshing scent of peppermint. Thanks to Rebecca for commenting about Odd Molly, a Swedish line of clothing that have also started with scented textiles.


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