Thursday, November 1, 2007

“Marketing in Stores” – Marketing book of the Year 2007

Jens Nordfält has recently won the appointment of “Marketing Book of the Year 2007” from the Swedish Marketing Association for his book “Marketing in Stores” (Marknadsföring i Butik). He gives tips and advice about product placement and organising products in major food stores. With his advice, store owners can increase their sales with 20 percent! He states that the US sets the trend right now in store marketing. This is a book I will definitely check out!

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