Sunday, October 14, 2007

Burger King to launch Mobile Games

Just read that Burger King is to launch mobile games to promote "the King" brand. I think this is an interesting idea and reaches a consumer group who have a fast and on-the-go lifestyle. In these mobile games, advertising space will also be available for purchase. Last year, Burger King had also launched three Xbox games featuring "the King." Launch for mobile games is scheduled for spring 2008. Read more here

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