Insights from Apple

Steve Chazin a former marketeer from Apple has recently published his blog about marketing insights. Very interesting reading and you can even check out his e-book on Marketing Apple.

His lessons are simple:

1. Don’t Sell Products: People buy what other people have


2. Never Be First to Market: Make something good greater


3. Empower Early Adopters: Help your customers help you.


4. Make your Message memorable: Boil the story down to its syrupy goodness.


5. Go one step further: Surprise and delight your customers.