Monday, September 10, 2007

Insights from Apple

Steve Chazin a former marketeer from Apple has recently published his blog about marketing insights. Very interesting reading and you can even check out his e-book on Marketing Apple.

His lessons are simple:

  1. Don’t Sell Products: People buy what other people have

  2. Never Be First to Market: Make something good greater

  3. Empower Early Adopters: Help your customers help you.

  4. Make your Message memorable: Boil the story down to its syrupy goodness.

  5. Go one step further: Surprise and delight your customers.

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