Monday, September 10, 2007

Insights from Apple


Steve Chazin a former marketeer from Apple has recently published his blog about marketing insights. Very interesting reading and you can even check out his e-book on Marketing Apple.


His lessons are simple:



  1. Don’t Sell Products: People buy what other people have

  2. Never Be First to Market: Make something good greater

  3. Empower Early Adopters: Help your customers help you.

  4. Make your Message memorable: Boil the story down to its syrupy goodness.

  5. Go one step further: Surprise and delight your customers.

No comments: