Friday, August 10, 2007

The realisation of co-shopping

Last night the TV4 news highlighted a story where a group of twenty families joined together to re-negotiate their mortgage loans with their bank. The estimated worth of their combined mortgages is 50 million Swedish crowns (SEK). With this kind of consumer power, they were able to achieve competitive interest rates together then if they went alone to the bank. Their next target is insurance. This is the essence of co-shopping!

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