There is new book out on the market called "What the Nose Knows The Science of Scent in Everyday Life" by Avery Gilbert. It addresses questions like:
• How many smells are there? And how many molecules would it take to create every smell in nature, from roses to stinky feet?
• Who was the bigger scent freak: the perfume-obsessed Richard Wagner or Emily Dickinson, with her creepy passion for flowers?
• By scenting the air in stores, are retailers turning us into subliminally controlled shopping zombies?
• Were Smell-O-Vision and AromaRama mere Hollywood fads or serious technologies?
There are so many resources out there so I would love to hear from other bloggers/marketeers about their book tips/reviews or examples of scent marketing in their part of the world.
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