tag:blogger.com,1999:blog-7427628298084293366.post4403452612056279560..comments2023-10-16T16:25:32.926+02:00Comments on Merci's 360view: Scent marketing in HotelsMerci's 360viewhttp://www.blogger.com/profile/10518664600750439822noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7427628298084293366.post-40924606032312663682008-05-23T13:36:00.000+02:002008-05-23T13:36:00.000+02:00Thanks Harald for your comment. How did teleconfer...Thanks Harald for your comment. How did teleconference go? Do you know of any Swedish brands or companies working with scent marketing? According to the list of the world's top 20 sensory brands, 3 of the brands are Nordic (i.e. Northern Europe): Nokia, Bang & Olufsen and Absolut Vodka.Merci's 360viewhttps://www.blogger.com/profile/10518664600750439822noreply@blogger.comtag:blogger.com,1999:blog-7427628298084293366.post-85415653267254918432008-05-22T16:22:00.000+02:002008-05-22T16:22:00.000+02:00Hi Merci,the scent is (supposed to be) in the lobb...Hi Merci,<BR/>the scent is (supposed to be) in the lobby. It is a brand-wide signature scent. Scent in the guest room is not common at all (yet) since it is not quite clear what the hotel guest really wants. The scent of "clean"- usually associated with citrus - or "no scent at all". Certainly it wouldn't be cigarette smoke...<BR/>Westin is a division of Starwood Hotels in White Plains, NY. They also own amongst others the "W" chain and the new Indigo brand.<BR/>Good luck in finding somebody there to speak about it. We haven't been successful.<BR/>Cheers<BR/><BR/>Harald H. Vogt<BR/>Scent Marketing Institute<BR/>hrttp://www.scentmarketing.orgHaraldHVogthttps://www.blogger.com/profile/00118238233740697085noreply@blogger.com